![]() ![]() W+A developed promotions and communications plans to help deploy the survey effectively at employer sites throughout Tysons Corner. Routing options that would influence their decision to ride the bus.W+A designed, implemented and analyzed an online survey of potential Fairfax Connector bus riders to determine a variety of factors including: Factors such as fares, hours of operation, and system amenities were essential to understand before service was launched. In addition, we prepared a PowerPoint presentation of the main findings and recommendations for the client to present and discuss at a gathering of their key stakeholders.īecause FCDOT was still designing elements of the new Fairfax Connector service that would run on the I-495 express lanes, there was opportunity for customer feedback. Our professional and experienced focus group moderators were effective at putting participants at ease and eliciting honest and helpful responses.Īt the conclusion of each focus group, W+A developed a summary report that included data analysis and recommendations for messages and marketing strategies. Identify influential individuals in target audiences įor each focus group, we recruited participants, developed a moderator’s guide, provided participants with pertinent background information in advance, coordinated invitations to participate, and managed the logistics of the meetings.Identify effective channels for communication .Gather research and intelligence on media that would work best .Provide better understanding of perceived challenges and benefits .These focus groups tapped into attitudes and tested the effectiveness of specific messaging concepts for the new Fairfax Connector service, as well as other transport modes on the I-495 express lanes. W+A conducted two focus group sessions – one with commuters and one with employers. W+A identified appropriate interview subjects and scripted the interviews. The objective was to better understand the landscape of existing programs and services so we could identify specific messages and communications products that would resonate with commuters. W+A organized and used formal interviews with FCDOT staff stakeholders such as the local Transportation Management Associations: Dulles Area Transportation Association (DATA) and the Tysons TYTRAN major Tysons employers such as Capital One and SAIC and commuters. THE W+A SOLUTIONįairfax County called on Wells + Associates’ TDM consultants to conduct essential commuter market research that would make this marketing campaign a success. ![]() For the campaign to be success, it would need to distill the benefits of a seemingly complex system into easy to understand, relevant and engaging public education campaigns. To achieve the program goals, a marketing campaign would introduce the new transportation choices. The 495 express lanes also expanded options for carpoolers and vanpoolers, contributing to a less congested Northern Virginia region.įor the County to reap the benefits, residents and visitors to Fairfax and the greater Washington DC metropolitan area needed to hear about, understand, and take advantage of these options. As part of the Fairfax Connector service, three new express busses were created to carry commuters from parts of the County that didn’t previously have bus service to Tysons Corner. The opening of the I-495 express lanes gave those traveling to and from Fairfax County, Virginia new, convenient transportation choices. TDM Market Research to Shape Positive Transportation Behavior Change New ULI Book: Building a Multimodal Future.White Paper: Transportation, Office Assets + Covid-19.Prince William County Traffic Engineering and Transportation Consulting.Charlotte, North Carolina Traffic Engineers + Transportation Consultants.City of Alexandria Transportation Management Plans.Street + Transportation Lighting Design.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |